The World Health Organization (WHO) has released a new report showing a significant drop in global tobacco use over the past 15 years. While the decline marks a major public health achievement, the agency warns that the battle against nicotine addiction is far from over—especially with the rise of e-cigarettes among young people.
According to the report, global tobacco use fell from 26.2% in 2010 to 19.5% in 2024. WHO projects that this downward trend will continue through 2030, thanks to sustained tobacco control efforts by governments worldwide.
However, nearly one in five adults still uses tobacco or nicotine products, underscoring the need for stronger interventions.
WHO Director-General Dr. Tedros Ghebreyesus praised the progress made but cautioned against complacency.
“Millions are quitting or avoiding tobacco thanks to global efforts. But the industry is adapting, pushing new nicotine products aggressively—especially toward youth,” he said. He urged governments to act swiftly and decisively to close regulatory gaps.
For the first time, WHO’s report includes global estimates of e-cigarette use. The findings are concerning: over 100 million people now vape, including 86 million adults and at least 15 million adolescents aged 13 to 15. In many countries, adolescent vaping rates are nine times higher than those of adults.
Etienne Krug, Director of WHO’s Department for Social Determinants of Health, warned that e-cigarettes are fueling a new wave of addiction.
“They’re marketed as safer alternatives, but they’re hooking kids earlier and threatening decades of progress,” he said.
The report also highlights regional shifts. Southeast Asia, once the epicenter of male tobacco use, saw a dramatic decline—from 70% in 2000 to 37% in 2024. This region alone contributed to more than half of the global reduction.
Meanwhile, Europe currently holds the highest number of smokers, followed by the Western Pacific. Africa recorded the lowest prevalence.
WHO Assistant Director-General for Health Promotion, Jeremy Farrar, emphasized the urgency of continued action.
“We’ve come a long way, but nearly 20% of adults still use tobacco. We must not lose momentum,” he stated.
The report calls on governments to strengthen tobacco control laws, regulate emerging nicotine products, and protect younger generations from targeted marketing. With coordinated global action, WHO believes the tide against tobacco and nicotine addiction can be turned for good.
