Nestlé Nigeria Plc has introduced its new Golden Morn 3-in-1 cereal, a fortified instant cereal aimed at addressing widespread nutritional deficiencies in Nigerian diets. The launch event, held at the company’s Lagos headquarters on Monday, underscored Nestlé’s commitment to providing accessible and affordable nutrition solutions.
According to Managing Director/CEO, Mr. Wassim Elhusseini, the new product builds on the legacy of Golden Morn, a popular maize and soya-based cereal, by incorporating milk directly into the formula. This eliminates the need for separate milk purchases, offering consumers added convenience and cost savings.
“This is the first ready-to-eat cereal in Nigeria, offering consumers more convenience and cost savings in every pack,” Elhusseini stated. He emphasized the rigorous innovation process employed to achieve a balance between nutrition and palatable taste, reflecting Nestlé’s consumer-centric approach.
Category Manager for Dairy, Mr. Omofasa Orhiunu, highlighted the critical need to address the affordability gap in healthy diets. Citing reports from the FAO, UNICEF, and the World Bank, he noted that a significant portion of the Nigerian population, an estimated 172 million in 2022, cannot afford a nutritious diet.
He explained that the Golden Morn 3-in-1 is specifically designed to provide accessible and affordable nutrition to lower-income households, helping to bridge the nutrition gap.
The Golden Morn 3-in-1 is fortified with “Grain Smart Protect,” a combination of key micronutrients including iron, vitamin B1, B5, and C. The addition of milk further provides calcium and protein, contributing to a more balanced and nutritious meal. The product is also rich in fibre, beneficial for digestive health.
Nestlé Nigeria reports that the inclusion of milk in the 3-in-1 variant reduces the cost of a nutritious Golden Morn meal by 32%. The 45-gram pack is priced at N300, making it accessible to a wider range of consumers. The company reaffirmed its dedication to using consumer feedback to continuously innovate and improve its product offerings, ensuring access to adequate nutrition for all family members.
